2011 New York Toy Fair: Best of Toy WinnersFeb 14th, 2011 | By Lulu del Rosario | Category: Cool Factors, Kids
The Toy Fair held in New York City this week is expected to draw upwards of 30,000 attendees representing more than $16 billion of the $21.8B (domestic U.S.) toy industry. An estimated 7,000 products are making their debut at Toy Fair 2011. That’s a lot of toys under a humongous holiday tree! I imagine some of these will be hot sellers ~ so mom’s of children, take note! Here are the winners and the BEST in Category awardees for 2011. INNOVATIVE TOY OF THE YEAR: SING-A-MA-JIGS ™
They’re cute, they’re zany, they’re the latest singing sensation. Introducing The Sing-a-ma-jigs!™ Sure to put a smile on your face with 3 different ways to play: Chatter, Sing a Song, and Harmonize. Squeeze their left hands to change modes then squeeze their tummies to see their mouths open and hear them sing and chatter! But the Sing-a-ma-jigs’ favorite thing to do is harmonize! Start with 2, now 3, now 4, now add more! Start your own Sing-a-ma-jigs group today! Dark purple sings Clementine.
SPECIALTY TOY OF THE YEAR: HEXBUG® NANO HABITAT SET
GIRL TOY OF THE YEAR – SQUINKIES™ CUPCAKE SURPRIZE! BAKE SHOP BY Blip®Toys
INFANT / TODDLER TOY OF THE YEAR: LEAPTOP BY Leap Frog
These are some amazing toys right here! I’m so happy to see how interactive they are. I know a few children right about now who will want some of these fun award winning toys! And perhaps, a few adults who don’t ever want to grow up.
NOTE: Images from respective sites and/or Amazon.com retailer.
Here is the complete list of award winning toys for 2011.
The Sing-a-ma-jigs!™ by Mattel Inc. received the coveted “Toy of the Year” title and was awarded Preschool Toy of the Year and Innovative Toy of the Year. The awards program included 11 categories with 70 finalists.
Recognizing an outstanding toy that inspires creative play through various forms of activity, the Activity Toy of the Year was presented to Crayola Color Wonder Sound Studio™ by Crayola, LLC.
Recognizing an outstanding toy developed for boys of any age, the Boy Toy of the Year was presented to NERF N-Strike Stampede ECS Blaster by Hasbro, Inc.
Recognizing an outstanding toy that helps children develop special skills and knowledge through play, the Educational Toy of the Year was presented to Leapster Explorer™ Learning Experience by LeapFrog.
Recognizing an outstanding children’s board, card, CD-ROM or electronic game, the Game of the Year was presented to Scrabble Flash by Hasbro, Inc.
Recognizing an outstanding toy developed for girls of any age, the Girl Toy of the Year was presented to Squinkies™ Cupcake Surprize! Bake Shop by Blip® Toys.
Recognizing an outstanding toy developed for infants and toddlers up to 36 months, the Infant/Toddler Toy of the Year was presented to My Own Leaptop by LeapFrog.
Recognizing an outstanding toy that combines innovation and play value, the Innovative Toy of the Year was presented to The Sing-a-ma-jigs!™ by Mattel, Inc.
Recognizing an outstanding toy that is designed for outdoor play, the Outdoor Toy of the Year was presented to NERF Super Soaker Shot Blast by Hasbro, Inc.
Recognizing an outstanding toy developed for preschool-aged children (ages 3-5) the Preschool Toy of the Year was presented to The Sing-a-ma-jigs!™ by Mattel, Inc.
Recognizing a property that has had the greatest success spreading its brand throughout the industry, Property of the Year was presented to Toy Story 3 by Disney Consumer Products.
Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to HEXBUG® Nano Habitat Set by Innovation First Labs, Inc.
A record 500+ toys, games and properties were submitted for consideration. The finalists were selected by Nomination Committees – one for each category – comprised of high-stature experts such as journalists, toy trend experts, play therapists, toy inventors and designers and toy retailers. Descriptions of each TOTY-nominated toy and links to each manufacturer’s website can be found online at ToyAwards.org.
The TOTY Awards is a TIA-administered event in support of the Toy Industry Foundation. Event sponsors for the evening were Spin Master (gold level), Colorforms and Dallas Market Center (silver level), and Locker, Greenberg & Brainin P.C. (friends level).