Brainfry Concepts: The Splendor of Custom Invitations at an Affordable LevelFeb 12th, 2011 | By Lulu del Rosario | Category: Cool Factors, Home, Kids, Women
There’s a lot of pressure in the wedding industry these days when it comes to planning and implementing that special day. From the flowers to the food to the place settings to the linens and complementing stationary, there’s always that expectation of perfection that needs to be met. In fact, the only ones that may be more concerned about making sure it all goes off without a hitch – besides the bride herself – may be the vendors she hired to implement her wishes. After all, who wants to be the one to ruin that momentous and memorable day? Gemma Ronquillo certainly doesn’t. But, who better to handle everything paper and invitations than her and her team at BrainFry Concepts.
From a very young age, Gemma has always been a perfectionist. From simple tasks such as packing for a trip to making sure that any invitation that she creates uses just the right font, just the right color, and the appropriate paper, Gemma’s whole life revolves around the details. It’s what she’s always done, first as a creative designer at a large advertising firm, and now as the owner of her own business, BrainFry Concepts. A small graphic design and advertising firm, BrainFry offers handmade and custom wedding and event invitations.
It was during a time when Gemma felt a growing dissatisfaction working in the world of corporate design (too much corporate, not enough design freedom) that she began designing for events. It started with a family event: her sister-in-law’s baby shower. After sending out the invitations, people started asking who made them and, before she knew it, Gemma was making invitations for brides and event planners all over the US. As they say, the rest is history.
So what’s next for Gemma and BrainFry? A wider selection of customers, they hope. Custom designed and hand made invitations tend to be on the pricey side. BrainFry’s goal is to bring the splendor of this end of the business to a wider range of spenders. After all, you shouldn’t have to be rich just to get what you want. At least, that’s what Gemma believes.