Upper Deck Unveils First-to-Market ‘Evolution’ Video Trading Cards
Editor’s Note: Oh wow, if you’re a parent of a young child in organized ball of any shape, you’ll probably want to know about this new trading card that’s going to make it’s debut next month! VIDEO trading cards! Okay, men…time to let the little kid in you loose again! Or perhaps it’s time to find that treasured collection you’ve got hidden somewhere and pass it on down to the new kids in the family! Wherever and whatever generation you belong to, it’s going to start with football cards ~ but that’s just the beginning! And guess what! These are going to be HOT!!
Trading card company revolutionizes the marketplace with self-contained video trading cards featuring a star-studded football lineup!
The Upper Deck Company has done it again. From the company that introduced the first-ever anti-counterfeit holograms on trading cards with its 1989 debut, and brought game-used jersey swatches, bat slivers and even cut signatures of deceased greats of the game to its cards, comes another industry first. Without further adieu, Upper Deck is ready to unveil its ground-breaking “Evolution” video trading cards, which will be appearing inside its much-anticipated 2011 Upper Deck Football release on April 12.
Upper Deck has just released the first-to-market video trading cards, another industry first for the card manufacturer. (PRNewsFoto/Upper Deck)
“I founded Upper Deck on innovation and even today we continue to reinvent the trading card,” said Richard McWilliam, Upper Deck’s owner and CEO. “I have always dreamed of bringing this type of technology to market and we are pleased to be the first to do so as the leader in the category. I believe Upper Deck’s ‘Evolution’ trading cards will capture the imagination of sports fans around the world for what trading cards can be and how far they have come.”
Four standout gridiron stars comprise the initial unveiling of the “Evolution” inserts: running back Adrian Peterson, quarterback Tony Romo, wide receiver DeSean Jackson, and hard-hitting linebacker Patrick Willis. Each of the booklet-type cards, which measure in at the same height (3.5″) and width (2.5″) as a regular trading card, are just over half-an-inch thick, so their discovery in boxes of 2011 Upper Deck Football will certainly make a big impression on collectors.
“From the onset, it was important to us that this new insert was a trading card first, otherwise it would just be a video player,” Jason Masherah, Upper Deck’s vice president of Marketing. “The cards are built like our premium booklet trading cards with a video monitor built into the card. The beauty behind these cards is that they are self-contained. You don’t need any other gadgets or a computer to play them. You simply open the cover and press play. A video screen with 60 seconds’ worth of highlight reel footage of the player immediately starts playing. The card also has a port so it can be recharged as well.”
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