My almost 4 year old grandson is ready for Cars 2 and already has a date to see it this coming Friday with his dad.   He knows the date, June 24.   Mom will have to stay home with the newborn sister, but she’ll turn around and watch it again with the boy right after.

In the meantime, last weekend, when I took the kid to Target, I was inundated with Car2 EVERYTHING!  Legos, cereal, juice, candy ~ even yogurt! We’re talking major merchandising franchise from before the movie is released all the way to the holiday season and beyond.  Think birthdays too!

Are you ready for major guerilla Marketing? The kids are!

I already know the new characters including Finn McMissile, Francesco Bernoulli and Holly Shiftwell (which we purchased at Target last week).    Everywhere we turned, there was merchandise with one of the characters imprinted ~ Lightning McQueen and his posse friends were everywhere except in the vegetable aisle!

Score!

Uhhmmm, SCORE for the retailers!  And poor moms and dads who will have to sort through this sordid oversupply of  ‘I want that!’   Fortunately, some of the merchandising is on healthy stuff.  Yo!  Yogurt!

Yogurt McQueen

Oh to be a young parent   Yup, been there many times in my life.  The Beatles, The Monkees (my poor parents),  Cabbage Patch dolls,  New Kids on the Block (my poor wallet),  Teenage Mutant Ninja Turtles, Pokemon.  It’s a rite of passage ~ but I get to watch from the sidelines and participate when I want to ~ which is whenever my grandson and I have a date.

New characters! The kids know all their names!

In the meantime, I’ll enjoy this phenomenon with the mega merchandising going on at our local Target Superstore.   I must say ~  it’s FUN !!

Get your tickets early ~ the theatre will be swarming with kids out on summer vacation!  And you don’t want to see any of ‘em crying!