KRAVE Jerky – So Tender It’s Giving Jerky a Gourmet Makeover

Jon Sebastiani, Founder & CEO, KRAVE

A couple of weeks ago, I was asked if I was interested in tasting a new brand of jerky that was soon to be available in my grocery store.  My  reply was a quick and  easy yes;  my husband loves to munch on jerky when he is nervously watching a game, or even sometimes on his drive home from work.  We’d  pretty much checked out all the regularly available known brands  (the usual suspects) in the grocery stores and have ruled out all but one familiar brand that did not cause what we have come to refer to as ‘jaw fatigue‘.  Still, jerky  was good for my manly man, but I could only handle small bitsy pieces. It was a guy treat as far as I was concerned.  Until KRAVE.

Seven  flavors arrived and we were thrilled, bite after easy tender and exciting bite.  And we are still applauding each flavor as we check them out.

Jon Sebastiani, founder and CEO of KRAVE,  was born into a lauded Sonoma County wine family.  He grew  up working in and surrounded by the culinary and wine industry.  The idea for KRAVE actually came about unexpectedly.  Jon is also a runner and as he trained for the New York marathon, he was seeking a healthy, high-protein snack  and came to appreciate the merits of jerky and, in turn, the need for a more innovative jerky product.  What was available were the same old-same old few brands that were leather-like, thus the ‘reputation’ of jerky per se.  Tough, hard to gnaw or chew on, but protein nonetheless.   After pondering this void in a historical and widely appreciated market of jerky fans, he decided to up the ante on jerky and fill a need in this sleepy market sector – hence the creation of KRAVE Jerky!

I chatted briefly with  Jon to get his  take on his company, his vision and that of his co-founder ~   Jens Hoj ~   to change how jerky as a snack should be perceived.   It is by far the most tender and flavorful jerky we’ve ever tasted. Period.   I told you we got seven flavors to try.  That’s not  all they have, and they’re always  inventing flavors.  Tender turkey and fun to chew seeped-in-flavor beef jerky.

Did I mention tender?  Cue the headlines.

KRAVE Jerky Hits the Scene to Redefine Snack Food, Disrupt the Meat Snacks Category and Elevate a Low-Brow Favorite

Tender strips of flavorful turkey and beef jerky

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